The RTM regional consumer profile project “thatsmylife” is designed to give marketers, media planners and media buyers an insight into the attitudes, lifestyles and media consumption habits of key demographic groups living in regional Australia.
Each profile endeavours to provide a lifelike snapshot of a typical consumer in each demographic by presenting their outlook on life in their own words.
We have examined five different broad demographic groups, selected both for their importance to the regional landscape and to marketers. They are:
- Teenager
- Pre-family Woman
- Grocery Buyer with Kids
- Young family Seachanger
- Baby-Boomer Retiree
Each profile is an aggregation of findings from a series of in-depth one on one interviews conducted in December 2006, overlaid with robust quantitative data from Roy Morgan Single Source and Nielsen’s Panorama.
In addition to each profile, a detailed research report is available which provides an overview of each demographic group as well as the individual interview accounts and verbatims.
|
JackJackass,Crusty Demons, Mum and Dad… 
|
|
HeatherSmall town,Big dreams, Happy future…
|
|
SuzieTimor,Tamworth, Treehouses…
|
|
RyanDragons,Surf with the kids, Hard yakka…
|
|
Rob & AllisonNew town,New boat, New man…
|